reinforcing the relations between the establishment and its customers these are the basic supports that help to achieve the objectives of an establishment . This is where the Customer Relation Management Software works as the magic tool in the hand of the administration to achieve the following:

1. Effective Planning :
Create selling plans for the coming sales period for all the sales representatives divided into geographic regions, products and the establishment services.

2. Customer follow up and instant preventative measures: Follow up on calls and actions that were done with any of the expected customers or actual customers to assure providing them the best service. Follow up on the sales life cycle for any customer through stages (Leads - Suspect - Prospect - Proposed - Customer). The immediate interference of the upper management to correct the way of dealing with some of the customers to achieve the utmost benefit and endorsement of deals .
Measurement of productivity of the sales and marketing teams. Comparing the actual achievements with the original plans. Measure the reasons of failure in some offers or deals to assure not repeating them.
Measure the achieved value of sales for a certain representative to certain products or services.

3. Exchange of experience: Continuity between different administrative levels through presenting the required experience from the upper levels to the other levels.

4. Establishing, Documenting, and Guaranteeing a running database:
Inputting all sales and marketing data and authorizing everyone on the system. Inputting of the data of all products and services that the establishment deals with. Designing of the administrative hierarchy chart of the establishment Recording all the data concerning the customers which includes all their detailed information and the freedom to chose between the different connecting media as needed. Historical notification on interactions and any calls that occurred with all customers, and that would help in transferring one of the customers to another sales representative and make any administrative decisions related to any of the customers based on deep and comprehensive vision of the customer's nature.